Social media marketing is the very effective tool for marketing your products. There is no other alternative marketing strategy for social media marketing. Hence social media marketing is indispensable for any online business. Social media marketing needs a different approach when compared to the other online marketing strategies. For a social media marketing campaign to be successful, it is very much important to understand the tactics that work better. This article is all about the effective social media marketing tips.

1. Creating unique profiles in Social Networks

Social networking sites like myspace and facebook have great importance in business promotion. This part of social media marketing can get lots of traffic to your website along with building credibility among people worldwide. The social networks are now crowded with the online marketers and hence it is important to highlight your profile in the crowd. Though there are lots of customization options available in the social networking sites itself, it is always good to get some professional help for advanced customization. These social media marketing professionals will be able to provide you will very unique profiles which will get noticed by the social media crowd immediately.

2. Don’t try to sell anything in the Social Networks

Many social media marketers just advertise their products through their social media profiles. This is a wrong move. Social networks are for connecting to people and not for advertising the products, Hence your main motive in the social networks should be to connect to as many people as possible. The traffic to your website and the credibility to your services/ products will eventually increase as your networks grow.

3. Don’t leave any social media profiles unattended

Active participation is a basic necessity of any social media marketing campaign. Just creating some profiles in a handful of social media sites doesn’t do any good. You should post some content to the social media profiles frequently and make them look lively. Always remember the fact that Google crawls the profiles that are frequently updated. Moreover, the visitors of your profile will love to see many updates. You should also involve in activities like participating in polls, posting in forums, making comments and connecting with the people of similar interest.

Social Media marketing is a time consuming process and for the moment of truth it is really worth the time you spend. If you don’t have enough time for social media marketing in your tight schedule, there are professional social media marketers who are ready to help you. To the added advantage, these professional social media marketers can analyze your website and create the best marketing strategy. By paying them a nominal fee, you can just sit back and relax, watching your network grow along with the web traffic and business.

Social Media Marketing is a powerful tool, but also is hard to control. This article features a couple recent cases in which social marketing has failed or gone wrong.

The Wal-Mart case

In August 2007, Wal-Mart started its own Facebook profile, aimed on students. The goal was to stimulate the consumer behavior of students on their student rooms. After a few weeks the original goal of the ‘Wal-Mart Roommate Style Match’ was far forgotten.

Visitors of Wal-Mart’s room decoration page can leave comments; a function intended to receive praise on the decoration tool, or a few suggestions for improvement at worst. Wal-Mart did probably not expect to have their complete Facebook Wall filled with criticism on its low wages, aversion to trade unions and unhealthy competition practices.

Marketers should keep this in mind when offering customers the option to make their opinions public. You could have many satisfied customers, but when you expect a small group of ‘brand terrorists’ to vent their frustrations for the whole world to see, you might want to think twice about opening a brand page on a social network site.

One of the visitors said Wal-Mart’s biggest mistake was putting a ‘Wall’ on their profile.

Wal-Mart – The second attempt

Packed with the experience of their last campaign a new attempt on social marketing was made. Wal-Mart announced the launch of a Social Marketing Campaign by allowing users to review content on their site.

A Social network site was launched for kids on the wal-mart website named ‘The Hub’. What happened was, parents had to be informed of every new registration which isn’t very ‘cool’ for the kids, although it’s great for parents. All content got screened by third a third party, while social networks are joined to express yourself in the way you want to. Next to that there were no options to PM or mail each other. Communication possibilities are a basic requirement for a social network site.

The marketers should’ve realized that just one stage of child-protection is the best they can do to keep kids safe while building a popular social network. People need to be given control and have the ability to allow two-way conversations to flow without you being the only one talking.

The Molson photo contest

In November 2007, Molson pulled the plug on its Facebook photo contest. Molson’s online marketing campaign, in which students were encouraged to post pictures of themselves partying on campus, was “misinterpreted” as promoting irresponsible drinking.

“We need to be communicating with our consumers because that’s where our consumers are communicating among themselves. We need to make sure we’re in that relevant channel”, the company said.

Marketers have to be more subtle than Molson in trying to capture users’ attention. The risk always remains that the marketer can lose control of its brand. Molson is wading into uncharted territory and stepped over the line of acceptability with its Facebook campaign.

The 2008 Ford Focus, unfocussed?

In October 2007, online ads were seen about a man who roars, moves and behaves like a lion. ‘Fake’ news articles were found as well; “The Lion-Man Escapes From High-Security University Research Centre”.

The relation between the ‘The Lion-Man’ and the Ford Focus stayed undiscovered by the big public. The viral failed because it was too hard to figure out what it was about. It also seems to have no purpose – there’s no payoff. There are no clear call-to-action events, no ‘go out and buy this’, nothing.

A lot of wasted money that ended up in an ad that looks more like a practical joke, rather than a viral campaign. Ford’s attempt on putting up a Facebook page featuring the “Lion-Man of Tanzania” ended up having 0 subscribers.

Titleist’s fictional golfer

Titleist is a major golfing product manufacturer that created a website for a fictional golfer and promoted it offline using formats like television advertising during major golf tournaments.

Offline marketing for an online campaign can sometimes work but it’s so much easier and cheaper to get things promoted online. Although the site really isn’t that bad, there’s no call-to-action for people to share the content or any incentives for them to upload music and videos which the site hopes they will do. People seem to forget all too easily that good content just won’t go viral – great content can and sometimes will. The videos on the site are good but aren’t great.

Titleist’s marketers should have looked at ways to promote their product online via social networks where they could have gotten their video more attention and website traffic. Don’t spend big dollars on TV advertising if you don’t have a website to back it up.

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